People Ignore Design That Ignores People
Research. Define. Develop. Implement.
Research
Gather tons of relevant information, references and resources on the topic or issue.
Define
Isolate the problem. Determine the key players. Outline possible solutions.
Develop
Make stuff — a lot of stuff. Sketches, mood boards and thumbnails. Refine, then finalize the collateral.
Implement
Circulate the best end-product out into the universe and track the results.
Some interesting facts about us